How do I negotiate the price of a car?

Start by researching comparable vehicles and current incentives, then ask several sellers for written, itemized out-the-door quotes. Decide your target and walk-away numbers before you talk, negotiate the total price rather than the payment, and treat your trade-in and financing as separate conversations. Be polite, specific and willing to leave. On OffLot, you can compare vehicles side by side, see listing facts like days on market and price changes, and estimate the out-the-door cost before making an offer.