Is the first price at the dealership negotiable?

Often it is, though it depends on the vehicle, demand and the dealer's pricing approach; some dealers use fixed, no-haggle pricing. Research comparable listings, days on market and price changes before you go. Negotiate the out-the-door price, not just the monthly payment. On OffLot, each vehicle page's Listing facts show days on market and price changes, and OffLot's preview offer feature lets you make an out-the-door or monthly offer, though real purchases aren't live yet.